Our design solution communicates the value of Co.Lab as a playground for creative interactions, collaborations and explorations. The visual identity is bright and dynamic, encouraging students, artists, engineers, designers, psychologists, musicians and others to learn, experiment, create and enjoy. We used playful geometric shapes as abstract letter forms, allowing us to craft a flexible identity that could be used by the client in a wide range of applications, in both print and digital media.
In addition to the brand identity, booklets, signage and other promotional materials created as part of the launch campaign for Co.Lab, large 3D branded cubes wereplaced around the University campus. These cubes were an eye-catching way of sparking interest in the new space, as well as an embodiment of the Co.Lab’s playful spirit.
“Wonder Works has been creative, innovative and produced really intelligent responses to our project briefs. It has been a real pleasure to work with them. The only difficulty is selecting just one of their amazing design concepts for each project.”
Heather Lambie, University of Glasgow