Co-operative Housing Ireland (CHI) is Ireland’s national federation for the cooperative housing sector and serves a vital role in the representation, promotion and development of the co-operative housing movement in Ireland. The original name of the organisation was NABCO and, having decided on a name change, the client engaged us to redesign the brand identity and related collateral.
This project was ideally suited to our skills. It required high-level graphic design experience and the authority to manage change and achieve buy-in from all stakeholders. The client’s stakeholders and customers represent many sectors and backgrounds and therefore have a mix of visions of what the new brand identity should look like. Creating an identity that could be attractive, memorable, appropriate and engaging was the challenge. We drew on our extensive track record, both nationally and overseas, to produce an ideal solution that, following presentation, was the supported by all parties. In particular, we demonstrated how the new brand identity would work in terms of way-finding, livery, signage, uniforms, branded stationery and leaflets, online, in social media and in mass media.
The project (like so many other such projects) had demanding time-constraints. Our team, working closely with the leadship team on the client side, delivered an excellent result within the constraints. Our seasoned project management skills were crucial to liaising with the client’s team, managing schedules, deadlines and studio time. Though a total rebranding can be stressful for clients, owing to uncertainty and the perceived risk, we have considerable experience of such projects and we ensured that the process was as smooth as possible as we worked towards an exceptional result.
“Wonder Works impressed us with their approach to the brief and their sense for the organisation. They have provided us with a full rebrand and brought a complex group of stakeholders along through the process.”
Dermot Sellers, Manager of this process for CHI