Expressing a Wild Side
Part of our challenge was that the organisation didn’t want the logo to symbolise any one specific animal – so that no one animal is prioritised over another. To answer this, we created a logomark that combines avians and mammals together. The logo combines a paw with that of a feather to symbolise a broad range of wildlife in one clean pictogram.
The distinctive hand-drawn illustrations of Irish wildlife and the use of organic textures give the brand a unique quality, making it stand out prominently across various platforms such as social media, posters, and pull-up banners. These elements consistently leave a strong and memorable impression.