Kildare Wildlife Rescue

Wildlife Rescue and Rehabilitation Organisation

Client:

Our work:

Logo Design Brand Strategy Visual Identity Customer Experience

Kildare Wildlife Rescue rebranded to breathe new life into its legacy brand, focusing on a natural aesthetic inspired by Irish wildlife. The logo, using a simple geometric sans font with a rough texture, balances professionalism with an animalistic vibe. This visual language, encompassing illustration, typography, color palette, pattern, and applications, symbolizes the organization's care for wild creatures.

Expressing a Wild Side

Part of our challenge was that the organisation didn’t want the logo to symbolise any one specific animal – so that no one animal is prioritised over another. To answer this, we created a logomark that combines avians and mammals together. The logo combines a paw with that of a feather to symbolise a broad range of wildlife in one clean pictogram.

The distinctive hand-drawn illustrations of Irish wildlife and the use of organic textures give the brand a unique quality, making it stand out prominently across various platforms such as social media, posters, and pull-up banners. These elements consistently leave a strong and memorable impression.

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