Wonder works was selected to work closely with National Transport Authority throughout the branding process. Luas Cross City was the largest public transport infrastructure project in the city centre for many years. As such it was a complex and complicated project in terms of the provision of timely communications, quality public information and branding.
Through briefing meetings, workshops, research and design development, we developed a number of brand options, which were built upon, developed and refined. With many stakeholders, Wonder works print managed draft guidelines, held internal branding effectiveness workshops, tested the brand in a wide range of media and ultimately developed and implemented the successful brand and it's roll-out. Wonder works developed all of Luas Cross City’s creative communication needs, from web design and booklets, map design and signage to print and large format media.