Through briefing meetings, workshops, research and design development, we developed a number of brand options, which were built upon, developed and refined. With many stakeholders, Wonder works print managed draft guidelines, held internal branding effectiveness workshops, tested the brand in a wide range of media and ultimately developed and implemented the successful brand and it’s roll-out. Wonder works developed all of Luas Cross City’s creative communication needs, from web design and booklets, map design and signage to print and large format media.