The brand guidelines for TFI have developed and evolved throughout a lengthy branding process. The guidelines are comprehensive, spanning a wide variety of media – from digital, to print, to ticketing and maps, way finding, and screen. There is a strong rationale behind all of the design considerations, diligent research and international best practice inform all of the choices wonder works has made in putting together what is a highly practical, functional, compelling and effective brand.
An important part of the branding process was the document ‘Getting There Together’. The principal author was Wonder Works founder Garrett Stokes and collaborators from the highest level of transport expertise worldwide. Stakeholder meetings and negotiations, drafts of the document and draft guidelines were produced, while Wonder Works’ creative team continued to manage the National Transport Authorities communications requirements.