Brand identity for start-up innovation hub with access to mentoring and capital supports.
Work IQ, a dynamic innovation hub in South Dublin, offers enterprises capital funding, expert coaching, and a growing business owner network. Collaborating with Oxford Innovation, Wonder Works crafted a confident, sophisticated brand identity. It includes a fun and stylish logo, vibrant color palette, and versatile graphic motifs symbolizing community power. This flexible identity, spanning newsletters to social media assets, embodies Work IQ's expertise in steering startups to success.
Work IQ’s identity encapsulates the empowering and collaborative nature of the hub—a social community that resonates with people. The graphic brand shapes can be presented in various ways, effectively capturing the essence of the hub.
The lively hues and uncomplicated forms are ideal for utilization in both social media and printed materials. The brand exhibits versatility and grabs attention effectively.